Advertising photography is all about photographing objects to be covered by advertising. The purpose of advertising photography is to show items in the most attractive way and to encourage their purchase.
Promotional photos accompany us in everyday life. They can be found in various catalogs, brochures, price lists, brochures or advertising on billboards.
Advertising photography - CHARACTERISTICS
Advertising photography poses certain requirements in front of photographer. Promotional photos should be crisp, and the message contained in them - clear and precise. In order to obtain optimum results, take pictures of several versions of the product and select among them the best and most suggestive.
Advertising photos are usually images without background and shadows (or with plain and monochromatic background). All procedures used in advertising photography aim at making the photographed object more attractive and creating pleasant thoughts in the viewers mind.
A key role is played by the idea, the arrangement of the composition, spatial and color space shooting organization.
Equally important is the quality of the image. Promotional photos must be sharp, have a high resolution, large range of tones and unobtrusive grain.
Until recently, advertisement photographers have used film cameras (large and medium format). With the popularity of digital photography, most of them are now using digital cameras. The current format of digital image storage is RAW.